If you want to achieve success in with your home based business, you should be giving things to your potential customers free of charge. Not only does getting free information make your customers happy, but it will build stronger relationships and build trust with your customer. There is no need to give away your best products, but there really is a need to give away as much free stuff as you possibly can.
Think about those food-booths at the grocery store, how many millions worth of food is given away by these companies on a daily basis? The reason they do this is because when you give them a taste, they are more inclined to buy the product, but if they don't get a taste, there is little to no chance they're going to buy it. The same principle applies to your online home-based business; the more "free tastes" you give your potential customers, the more they are going to be willing to purchase from you.
So let's take a look at three great freebies you can give you your list of subscribers without feeling like you are giving away all of your secrets:
1 - Ebooks
People love free ebooks, mainly because information is something we are all seeking online. Let's say you have a few different ebooks, all falling into different categories, you can give away a full ebook to someone if it falls under the umbrella of the same niche. For example, if you are in the weight-loss business, you could offer your subscribers an ebook that teaches them how to build their arm muscles. Anything that you believe your customers will find useful is a great way to build the customer-business relationship. So don't be afraid to give away a quality ebook, it just might lead to another purchase.
2 - Course samples
Do you have a several day course that you sell for a couple hundred dollars? If you do, give them a taste by allowing them to see a couple days for free. Not only will this peak their interest in the course, but it will also give them some valuable information that they can use to improve themselves.
3 - Audio and video information
People will generally value audio and video products much more than simple ebooks and other written forms of content. If you do indeed have the means to create audio and video products, send samples to your subscribers so they can get a feel for your style. Even if you don't have any audio or video products yet, you can create a simple video and send them a link, they will value this and it is thus a great relationship building tool
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