If you have your own home-based business, you know how difficult it can be to drive targeted leads to your website, and you are on a never-ending search for the most cost-effective and efficient way to get the right people to your business and to turn them into subscribers. With so many options out there, both paid and free, it is difficult to figure out which are worth the money and which will help your business grow the fastest.
For my business, the best technique as far as building my customer list and income has been article marketing. Not only is article marketing the best strategy for driving targeted leads to my online business, but it is completely free, which does wonders for my bottom line.
If you want to see how article marketing can improve your home-based business, take a look at the following three benefits of article marketing as they relate to your home-based online business:
#1 - They drive only targeted leads to your business
The one difference between all types online marketing and article marketing is that an article will bring only targeted leads to your business. Since someone who reads through your article and clicks on the link will only do so if they are truly interested in the content provided, this will weed out anybody who will not be interested in your business, increasing the conversion rate for your business.
#2 - Articles have instant credibility built-in
Not just anybody can produce a good article about their business, so when someone takes the time and effort to create a high-quality piece of content, they are building their own credibility.
#3 - An article pre-sells the customer by demonstrating your level of expertise
As a potential customer reads your article, they are in a way interviewing you and your abilities. If they like what you've offered, they are in a sense pre-sold on your expertise, and this will increase the success of your business.
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