Are you thinking about starting a home based business or already have one, but aren't sure how to increase your credibility and get your customers to trust you more? This is a very common concern to new home-based business owners, and it is something that has to be built slowly and over time. Building credibility is not a difficult thing to do, it only requires that you continually provide each customer with high-quality information, high-quality products and/or services, and friendly service.
Since most home-based businesses are built around the online marketplace, it is essential that you have the right tools in place to build this credibility automatically through your website and through your autoresponder system. If you want to succeed in building quality relationships with each customer who visits your business, the following three techniques are extremely effective:
#1 - Give away a free ebook that you wrote
Writing a book builds instant credibility, so a great way to build credibility with your potential customers is to write an ebook and send it to them, free of charge. These ebooks don't have to be long, they can be anything from your "Top Ten Tips" to your "Top 100 Tips", or anything in between. Provide an awesome ebook with great content and your credibility with the customer will soar.
#2 - Send them content that they won't find elsewhere online
If can can send the customers on your email list some incredible content that they won't find elsewhere on the Internet, you will build incredible trust and credibility. Because there is so much free content available online, if you can give them more they will thank you greatly for doing so.
#3 - Offer personalized email correspondence free of charge
The ultimate credibility-builder, even online, is to send your list an email asking them to contact you and tell you what you can do to help them. When you receive a response, write them back, and this will personalize your ability to help them and they will see you as more than just a website.
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