"God whispers to us in our pleasures, speaks to us in our conscience, but shouts in our pains: It is His megaphone to rouse a deaf world" C.S. Lewis
Last to last week I went to see RGV's latest flick Raktacharitra (India's own version of Kill Bill). The movie was at its best average and slightly over the top due to its deafening background score. There was one scene which particularly impressed me, where in the protagonist kills one of his rivals in front of lord Shiva's image and after the act bows his head in apology to the almighty. RGV himself is a an atheist and for him to show this scene might have meant to highlight the impact of religion on the deep psyche of each and every individual be it a law abiding citizen or a blood thirsty criminal.
India primarily a Hindu dominant country is a multi religion society with a great heritage of rich and diversified culture. Hindu mythology is full of thousands of incarnations of our gods and goddess and no wonder almost every other day, there is some kind of festival or is dedicated to a specific deity. God statue makers see India as a huge market segment and pounce on every possible opportunity to tap it.
The sale of gods and goddess sculptures is a big business and the current festival season drive their sales to record levels. Many exporters and suppliers have their hopes pinned on the Diwali season which is their peak business time in the entire year.
A few statues suppliers also say that they observed a sudden upswing in the sales inquiries after the beginning of the "incredible India" campaign which according to them, has been incredibly successful so far. Industry insiders agree that there has been renewed interest about the Indian sculptures from all over the world.The west is more curious about Indian art and sculptures than ever before though the slump in economy has somewhat tied down their hands which is why we get to see only few big orders.
On the other hand, God statues suppliers are coming out with special offers and lucrative promotional activities to entice such buyers. They are trying to make optimum utilization of all the resources available out of which web has emerged as their most potent weapon to drive up the sales. From booking the online advertisements or running the paid promotional campaigns god statue exporters are leaving no stone unturned in their bid to expand their consumer base.
God's statues are usually made on a variety of materials like stone, bronze, clay, wood, metal, steel etc.As a papal rule sculptors can't take much liberties when they are sticking to the religious figures though they can freely experiment while creating any other figures. Industry analyst say that sculpture making is a serious business, which needs special techniques and years of practice so it is only befitting that the statue makers should get their due price. It is heartening to see that more than any other medium, web is helping these suppliers get their highest possible ROI.
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